Internet technology is slowly reaching every corner of the country. Especially in metro cities, the widespread use of smart phones means access to the internet everywhere one goes. The youth of today is constantly coming up with business ideas that make the most of this omnipresent technology.
Raj Desai, Pratik Agarwal, Latesh Galia and Arshad Kazi, thought of an idea that merges with current technology to create an enhanced customer experience and give brands a chance to connect with these customers. Among the four of them, the founders have a rich collection of experience in various fields which includes accountancy, media and entertainment technology as well as manufacturing.
ThinkScream was started in 2011. “In the beginning financing was the last thing on our minds. We focused on only conceptualizing a product or an idea and decided not to limit ourselves in terms of resources” says Pratik. Once they had an idea that they believed in, they went ahead and funded the venture themselves.
ThinkScream has two products namely: ThinkScream Connect and ThinkScream Proximity. ThinkScream-Connect is designed to harness the power of Wi-Fi networks to enhance user experience and ThinkScream Proximity helps retail outlets understand consumer buying patterns so they can create customized offers to increase customer interest.
To promote their products, they began by networking with like-minded individuals and people who were relevant to their industry. Their single minded focus on creating a quality product paid off, as Pratik puts it, “Once we started going live with our products there were instances of people covering our product on their own.” They also approached various publications and got active on social media in short bursts.
Despite having an exceptional concept and coverage in the media, the biggest challenge that ThinkScream faced and continues to face is convincing people to adapt to the new technology. As Pratik aptly says, “In our country, at least by our experience, corporations aren’t always willing to take that extra leap of faith to incorporate new tech in order to give their users added convenience and an enhanced experience.” They have to overcome this difficulty every time they meet a new client.
So they try to keep things as simple as possible and give people the bestexperience in the least amount of time spent on their product. They also convince people with the data and statistics from past successes. All of this has gone a long way in changing minds and yet it is a continuing battle.
But as Pratik says, “We Create. Collaborate. Close. Repeat. You need to get into your product and seal the fate of it and only then move on.”
The way forward
As for the future, Pratik says, “We want to be able to innovate and create products independent of resources. We would like to reach a stage where we are self-sustaining and can innovate without worrying about dwindling resources”. And that day doesn’t seem far away, if they continue down this path of innovation. Very soon ThinkScream will be able to give free reign to their creativity and makeeveryone’s life as easy as snapping their fingers, with out of the box concepts and products.